What is Founders 15?
Founders 15 is the application and qualification process for the first 15 client families WHITEHAWK ICF plans to serve in Dallas–Fort Worth. These projects are intended to help establish the Whitehawk Home customer experience, verify proposed standards, refine processes, develop trade relationships, document lessons, and earn the proof required for responsible growth.
Proposed Whitehawk Home standard · Reviewed by Sam Whitehawk, Founder, WHITEHAWK ICF · Updated 2026-08-02
What Founders 15 is not
- It is not a newsletter or mailing list.
- It is not a contest.
- It is not a guaranteed discount program.
- It is not a promise of acceptance.
- It is not an automatic reservation or a deposit.
It is an invitation to a serious conversation. Families who value resilience, healthier living, comfort, beauty, accessibility, and durability—and who understand what it means to be part of a first cohort—are exactly who this is for.
Fifteen is a deliberate limit. It is the number of projects a new company can serve carefully while learning, documenting, and improving.
What Founders 15 families help establish
- The real customer experience, from first conversation to handover
- Verification of proposed HawkCore and HawkAir standards
- Documented quality-control and commissioning checkpoints
- Trade relationships and crew capability in DFW
- Honest cost history for future families
What this means for your family
If you are considering building in DFW in the next few years, applying costs you nothing but a conversation—and that conversation should be useful to you whether or not we build together.